A popular columnist on www.greatandhra.com, Prasad is a writer, translator, editor, RJ and a TV anchor. He writes short stories, features and essays both in English and Telugu and 24 of his books are in market. An associate of Sri KI Varaprasad Reddy of Shantha Biotechnics, he resigned his bank job to join as managing editor of “Haasam” a Telugu fortnightly for Humor and Music. Their “Haasam” publications published 27 books so far, latest being “Koti Komachi”, layout and design of which goes to Prasad’s credit.
Being ardent fan of Bapu-Ramana, he edited 8-volume “Mullapudi Sahiti Sarwaswam” and translated some of Ramana’s works into English. He brought several of Ramana’s published works into limelight again and Ramana acknowledged this in his foreword of “Bomma-Borusu”, a commemorative volume of 50 yrs.’ friendship of Bapu-Ramana. Apart from this, Ramana wrote foreword and Bapu drew cover page for Prasad’s “Achalapathi Kathalu”, an anthology of short stories based on Wodehousean characters - Jeeves and Wooster.
Mr. Prasad was presenting weekly program “Padakkurchi Kaburlu” on Worldspace Satellite Radio and currently scripting and anchoring a program on “Vanita TV” called “Idee Asalu Katha” demonstrating how Telugu filmmakers have improvised upon original Bengali, Tamil, Malayalam, Hindi, English films while remaking them in Telugu. Available at email@example.com.